Embroidery – a simple and impactful branding technique
EMBROIDERY DIGITIZING / JUNE 14, 2019
Custom clothes and products with imprinted or embroidered brand logos create visual memories in the human brain. Branding can be subtle and yet impactful. It is about making sure your clients remember your brand every time they are out for a purchase.
Embroidery digitization is a technique used in the making of promotional products. It provides a vibrant look and feel to the logo, bringing the brand’s image alive. With different kinds of stitches, types of fabrics and threads to choose from, it can be used to create or represent a brand’s personality.
The embroidery digitization process starts with the conversion of the artwork or logo into a digital format. Common formats readable by embroidery machines are emb and dst. The conversion determines the type of stitch and the number of stitches required.
The final look of an embroidered logo depends on the digitization quality. Therefore, constructing a perfect branding campaign using embroidery starts from having the perfect embroidery digitizer.
Here are a few aspects to consider while hiring an embroidery digitizing service:
Experience
When looking for an embroidery service provider, always go through their past projects. It is the best way to understand their style of work and gauge their skills. One can never go wrong with an embroidery digitizing service with legitimate experience and skills.
Quality
The digital quality of the logo to be embroidered is the most crucial factor of custom clothing. The colors, size, and clarity of your logo should never be compromised with. Choose designers that provide high-quality work.
Reliability
On time delivery is a non-negotiable clause with digitizing services. Designers that value time are reliable. Embroidery digitizers that provide services with a quick turnaround time are efficient and trustworthy.
With the right embroidery digitizing service, a branding campaign can impact consumer choices positively. Embroidered logos can be applied to a magnitude of products to help in launching an ideal branding campaign that connects with your target audience.
Here are a few ideas where embroidery digitizing can serve your brand well:
Employee uniforms
Employees are the biggest assets of any brand. Employee uniforms with embroidered logos are a great way to set your brand apart from others. Whether you’re in the customer service business or the food industry, an employee in a smart uniform with your logo is the perfect brand ambassador.
Competition Prizes
Having customized clothes and products as prizes or free giveaways work perfectly as a brand recall technique. The key is to giveaway a product that can connect with your brand and customers.
Corporate gifts
Corporate gifting is a great way to make your customers feel special and valued. Leading brands often distribute gifts to their clients, especially on holidays or while celebrating milestones.
Embroidery digitizing can be the next big thing for your brand. So, opt for giveaways that employ this special imprint technique!
ArtLogo is a trusted name in the promotional products industry. Contact us for your embroidery digitizing needs and we’ll gladly be of help!