The Dos and Don’ts of Vector Arts
VECTOR ART / MAY 31, 2019
More brands are realizing the potential of promotional products as a marketing tool. They are as potent as word of mouth marketing conveying your branding message. Through promotional products the target audience will wear brands on their sleeves or carry them around, no business wants to make a mistake as to how their logo appears on these products.
This is where vector art services become an integral part of the branding and thus promotional products. Vector art graphic is used to produce or reproduce resizable and high-resolution images that are print-ready and can be imprinted on any product.
Most digital images are in raster formats like JPEG or PNG and get blurry when stretched or printed as is. Whereas, vector images are created using shapes, lines, points, and curves that can be stretched to fit any size without compromising on quality.
With many advantages, vector art has its own share of complexities. Trained industry experts and beginners must consciously go by simple rules to create a perfect, hassle-free and satisfactory artwork.
A few dos and don’ts for the different aspects of creating vector artwork are listed below. They will help digitizers to create professional and clear-cut artwork.
Learn to use the Pathfinder tool. Avoid the Pen tool to reduce tedious labor. Always close the path for filled in shapes.
Use the right amount of anchor points, using too many will make a shape uneven.
Avoid curves as they make an image flat and artificial.
2. Image components
Include texts only if they are important.
To ensure unharmed edges choose the right font.
Vector files should be kept free of Raster formats.
Incorporation of signatures can interfere with the image’s edges.
3. Organization of files
Use a 15 MP artboard.
Name all layers and delete extra panels.
Remove unwanted artboards to free up space.
Do not keep your artwork in a different artboard. Use only one artboard.
Do not stack up empty or hidden layers, they take up space.
4. Complex Art Variations
Create color variants of artwork by rearranging elements or using new combinations of colors.
Don’t use the same image with replaced strokes, background colors, different shadows, effects, or flipped images as a variant.
Final edits and touches before submitting the artwork.
Preview file in the outline mode, fix gradient integration if required and eliminate unwanted of raster images if any.
To ensure that no stray anchor points or messy joined lines remain, zoom in 100% and pay close attention to its edges.
Keep these suggestions in mind for quicker and sharper final vector artwork.
We at ArtLogo, provide various vector art services like Raster to Vector, Line Artwork, Photo to Vector Line and Proof Management – get in touch with your requirements and we will provide a resolution in quick time.